How we work
How we work: no fog, no mystery, just a clear path
You are going to hand us money and a big chunk of trust. You deserve to know exactly what happens next, in order. This is how every engagement runs.
Step 01
Get the truth: the free AI Visibility Snapshot
We ask ChatGPT, Gemini and Claude the question your customers are most likely to ask, three times on each platform, in clean sessions with no memory or personalisation. If you are not named in any of the 9 answers, we try one second phrasing on each platform.
You get a short PDF: how many answers named you, who was named instead, which sources the answers cited, and the 3 to 5 gaps behind the result. Delivered within 48 hours of receiving your details.
We do not dress this up. If the news is that AI does not name you today, we tell you that, because pretending otherwise helps no one.
Step 02
See the whole picture: the Full GEO Audit
Five questions a buyer would ask, tested on ChatGPT, Gemini, Claude and Perplexity (three runs each) and in Google Search's AI answers (AI Overviews and AI Mode), plus a context check on Copilot, Grok and Meta AI: eight AI platforms in all.
It traces the sources behind competitor mentions, scores how well AI can identify your brand and its founder, scores three of your key pages on seven measures of evidence and structure (from counts, not opinion), benchmarks your two most-named competitors and ends with a 90-day plan. Delivered as a written report, with a call to walk you through it.
You approve the plan before we build a thing.
Step 03
Do the work: the 90-Day Program
We work through the audit plan in order of effect on being named: third-party sources, identity signals, content and evidence, crawler access and product data.
Every month we re-run the same questions with the same method and report the share of answers that name you and the sources gained, against the audit baseline. 90 days minimum before judging results.
For video clients: we go from angles to hooks to finished creatives, built for the platform they will run on, and iterated until they are right.
Step 04
Measure and keep going
We re-run the same questions every month with the same method and report the share of answers that name you, against the audit baseline.
And we tell you the truth about the numbers. If something is not working, you hear it from us first, with a fix.
Measurement
How do you measure whether AI names a brand?
We ask each question three times on each platform, in clean sessions with no memory, history or custom instructions. For every answer we record whether you were named, every brand named and every source cited. We never record a position, and every test is dated, because answers change.
AI assistants rarely give the same list twice. SparkToro found less than a 1 in 100 chance that ChatGPT or Google's AI returns the same brand list in any two responses (SparkToro, January 2026). So we count how often you are named across repeated runs, and never report a rank.
Timing
How long does it take?
This depends on where you are starting, and we are honest about it.
Every step of the way
What you can expect from us at every step
FREQUENTLY ASKED QUESTIONS / Process
Start with the free snapshot
Know how often AI names your brand, within 48 hours.
Get your free AI Visibility Snapshot