What we do
Two ways we get D2C brands discovered and chosen
Buyers now find brands in two places at once: inside AI answers, and inside short video feeds. A brand that does well in 2026 and beyond is visible in both. That is the whole idea behind our two services. GEO gets you recommended. Video ads get you bought.
Service 01
GEO (Generative Engine Optimization)
What it is
Generative engine optimization (GEO) is the work of making sure AI assistants like ChatGPT, Gemini and Claude can find your brand, trust it, and name it when a customer asks for a recommendation. Search engine optimization gets you onto a list of links. GEO gets you into the answer.
When someone asks ChatGPT "what is the best supplement for sleep" or Gemini "which skincare brand is worth it", the brands AI lists are the ones that win that buyer. GEO is about being one of those names.
What we actually do
We keep this concrete: every deliverable is something you can see.
Test
We ask the AI platforms that matter your customers' questions, several times each, and record whether you are named, who is named instead and which sources the answers cite.
Sources
We find the review sites, comparison articles, forums and videos those answers are built from, and work to earn your place on the ones that matter. We never post as your brand in communities, seed threads or use fake accounts.
Identity
We make sure AI can confirm who you are: consistent profiles, registry records, a Wikidata entry where you qualify, and structured data that ties them together. Whether Wikipedia ever has an article about you is decided by Wikipedia's editors, not by us.
Evidence
We rewrite key pages around specific, sourced claims that AI can quote, with named experts and links to the studies behind them.
Access
We check that AI crawlers can reach and read your pages: robots rules, firewall settings, and reviews or FAQs that load only after the page.
Measure
We re-run the same questions every month and report the share of answers that name you, against your baseline.
For Shopify brands we also check product data: whether AI shopping answers show your products, and whether your catalog details are complete and match your pages.
The Full GEO Audit tests eight AI platforms, from ChatGPT and Gemini to Google's AI Overviews. The 90-Day Program then builds the entity and citation signals those platforms draw on from the public web.
What you get
A baseline of how often AI names you today, a plan ordered by effect, the work itself, and a monthly count of how often you are named on the questions that matter, against that baseline.
Service 02
Performance video ads
What it is
Your brand is in the AI answer. Good. Now the person is one step closer to buying. The video ad is the push that turns "interesting" into "sold". We build performance video creatives for Meta, TikTok, and Instagram that are built to convert, not just to look nice.
What we actually do
We find the angle that separates you. Every brand has one. We work it out from your product, your buyer, and what is already working in your category.
We write the hook. The first 1 to 3 seconds decide everything. If you lose the scroll, nothing else matters.
We produce the creatives. From hook to final frame, structured to keep attention and push toward the action you want.
We make it fit the platform. A TikTok ad and a Meta ad are not the same thing, and we build each one for where it will run.
What you get
Video ads built to hold attention and drive the purchase, matched to how each platform actually works. Whether you need hook concepts, UGC-style content, or clean product video, you get creatives made for conversion.
“The ad has to convert, and I build every second with that in mind.”
Better together
How GEO and video ads work together
They are not two separate to-do list items. They feed each other.
When your GEO gets you recommended by AI, you enter the buyer's consideration. When your video ad reaches them in the feed, you become familiar and compelling at the same time. Brands that are strong in both win the buyer twice. Brands that only do one leave the door open for a competitor.
If you only have budget for one right now, we will say so plainly and tell you which one to start with based on your category. We are not in the business of selling you both because it is an upsell. We are honest about where the fastest return is for you.
What we do not do
FREQUENTLY ASKED QUESTIONS / Services
Start with the free AI Visibility Snapshot
Your brand is either named in the AI answer or it is not. Find out how often AI names you today.
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